When tasked to develop the new logo for the stone import company ABC stein, the natural point of inspiration came from the valuable assets themselves. The stones. The logo mark embodies two of the most popular and recognizable stones, combined to create a simple an memorable icon for the company.
The pattern used in the background was also derived from the idea of stones. Only the stone, or rock, used was the topography from the local mountain - Kolsåstoppen, which is an iconic mountain top, visible from where ABC stein was founded. This mounatin was even painted by Claude Monet in 1895. It also happens to be the closest mountain to where Sindre and the CEO of ABC stein grew up.
Year - 2016